Everything You Should Know About the Amazon Search Algorithm

Knowing the Amazon Search Algorithm 

The Amazon search algorithm is a sophisticated system that allows Amazon to locate, rank, and display the product listings that are most pertinent to a given search query. When deciding how to rank products in the Amazon SERPs, it takes into account a number of variables, including product listings, pictures, keywords, and customer reviews.

All of your marketing efforts will only be worthwhile if customers can locate your products. Amazon search engine optimization (SEO) can be difficult and time-consuming.

The following essential figures from Search Engine Journal demonstrate how crucial it is to rank highly on Amazon:

• 70% of Amazon users never scroll past page one of the Amazon SERPs.

• The first item on a search results page is clicked on by 35% of Amazon customers.

• 64% of clicks on Amazon SERPs are from the first three product listings.

In other words, your selling potential will increase as your ranking rises. It's difficult to predict what will put you on page one of Amazon rankings without a thorough understanding of the components that affect Amazon search ranking, though.

You're not alone if you're unsure about how to develop an eCommerce SEO plan for your Amazon firm. The amount of traffic and sales you generate on Amazon might significantly increase by working with a seasoned eCommerce SEO agency.

What Is the Difference Between Amazon and Google Search?

Search engines Amazon and Google have some fundamental similarities. For both to rank results and please consumers, sophisticated algorithms and keywords are used. Additionally, both show paid and organic results.

User intent is the primary distinction between the Amazon and Google search engines. customers of Google are exploring and discovering, but customers of Amazon are purchasing and frequently know exactly what they're looking for.

Additionally, to attract targeted traffic, Amazon and Google employ various keywords. On Amazon, keywords are more product-focused, emphasizing advantages or unique features. On the other hand, when ranking a page, Google takes into account backlinks, loading speed, and long-tail keywords.

Amazon A9 and A10 Algorithm Comparison

The method Amazon use to choose which products to rank in the search results is known as the Amazon A9 Algorithm.

The ranking metrics used by the Amazon search algorithm are not explicitly defined, similar to Google's. Although salespeople and marketers have been able to pinpoint the following ranking elements through experience and ongoing testing:

• Converting

• Rate of click-through

• The depth and scope of the inventory

• Commercials

• Useful keywords

• Sales figures

• Selling power

Performance and relevancy are the two aspects on which the Amazon A9 algorithm focuses. A product that has a strong track record of sales will rank higher on Amazon than its rivals. Similar to this, a product listing with relevant keywords will rank better on search engine results pages.

However, algorithms are always being updated to give people better outcomes. Amazon updated their A9 algorithm, which they unofficially dubbed the A10, in December 2020.

Similar ranking criteria are used by the Amazon A10 and A9 algorithms. The way these factors are rated accounts for their main distinction. For instance, A10 prioritizes user experience and search. This indicates that measurements for overall customer satisfaction and organic product search have a greater influence than those for paid advertisements.

The Amazon A10 algorithm directs customers to more precise search results while Amazon A9 encourages users to more lucrative products.

Amazon A10 Algorithm Influencing Factors

History of Sales 

The term "sales history" describes how well a product has sold throughout its whole Amazon life. Products with an established track record of sales will probably show up higher in search results. It will be simpler to boost sales and improve your Amazon rankings the earlier you begin marketing your products.

Rate of Conversion

 The most recent update is affected by the proportion of people who see and buy a product, similar to the Amazon A9 algorithm. The ranking of the product improves with a higher conversion rate.

Keywords that are relevant

A10 also looks for relevant, popular keywords in product listings that align with the purpose of potential customers. To guarantee that your product appears on the right searches, you should be able to include comprehensive information in your listings as a vendor.

Pay-per-click (PPC) advertisements 

PPC advertisements will carry less weight, but they are still crucial, particularly if you are introducing new products. Because they place your products at the top of relevant search results, sponsored adverts can be very effective.

Which A10 factors have become more important?

Seller Authorization

Product reviews and seller reviews are the two categories of feedback that customers can provide on Amazon.

The seller authority rating has increased. It is influenced by a number of metrics, such as:

• Feedback scores from buyers

• Your handling of product returns

• How long have you used Amazon?

• Amount of merchandise in the catalog

Your seller authority is greatly increased with a large inventory and a lot of favorable reviews. Through a wide range of items, you may demonstrate that clients have faith in you and that you provide good value.

Natural Sales

When a customer searches for a product online and purchases it from the search page results without the use of paid advertising or promotions, the sale is considered to be organic.

Brands need to develop a strong organic SEO strategy as A10 stops preferring sponsored advertisements. By using the appropriate keywords in your product descriptions, you may assist high-intent customers find your products.

External Access

A10 promotes traffic sent from other websites like blogs and social media sites to Amazon.

By promoting your products on social media and registering for the Amazon Influencer Program, you can generate off-site purchases.

Rate of Click-Through 

The amount of clicks your product receives after being displayed in the SERPs is referred to as the "Click-Through Rate." Since A10 places more emphasis on CTR, engaging product titles and thumbnails are more important than ever. But click-through rates ought to eventually result in conversions.

How to Get a High Amazon Ranking

Begin by optimizing your Amazon listing.

Having excellent product listings will boost your ranking, encourage consumers to stay on your page longer, and increase conversions.

The following are some factors you ought to improve:

Title - Listings that don't adhere to Amazon's rules for product titles may be removed from the site's search results. Titles should be brief, precise, and include pertinent keywords that flow naturally into the body of the article.

Product Illustrations - Since most online shoppers make visual purchases, your product photographs need to be of the greatest caliber. Your main thumbnail should be a good image with a white background. Use expert images that adhere to Amazon's image standards. You can hire Amazon marketing services to improve your product photography if you don't know where to start.

Product Information - Similar to product names, product descriptions should be clear and useful. Make your material compelling by using bullet points that are full of keywords. You can provide a description of the different ways buyers can utilize your product in addition to merely providing the technical and physical characteristics of the product.

The algorithm may be persuaded that your product listing is what your target customers are looking for with the aid of a strong eCommerce SEO campaign.

Discounts and promotions should be avoided. 

Discounts and promotions work better with A9 and might not work as well with A10. Instead, you should concentrate on boosting outside traffic.

Working with influencers or bloggers will help you gain more external visibility in addition to relying on social media channels. You can create a consistent flow of off-site traffic by having them link to your Amazon products on their page.

Increase the number of positive reviews

Nothing fosters trust more effectively than a constant flow of favorable client feedback. According to research, 91% of shoppers check online reviews on a regular or irregular basis. 84% of consumers say they trust online reviews as much as a personal suggestion.

Customer opinions have a direct impact on a brand's reputation and buying choices. It has a bigger impact on your seller authority, which matters more to the A10 algorithm.

Customers should be encouraged to post as many video and photo reviews as they can. Tools for automated review generating can speed up the requests for and monitoring of reviews. It is best to respond right away if you get bad criticism.

 her and increase your product sales, you must use a competent Amazon SEO service. To increase your bottom line, an eCommerce-specific SEO company like Thrive may assist with Amazon listing optimization.

Thrive makes Amazon advertising much easier. Our services for Amazon marketing include:

 Exceed Sales Goals With A Successful ECommerce Marketing Strategy

• Setting up a seller account and a seller brand

• Review of Amazon accounts

• Examination of rivals

• Strategies for Amazon reviews

• Amazon listing improvement

• Amazon PPC advertising

• Buy Box administration

When you work with our eCommerce SEO agency, you benefit from the expertise of experts with years of experience. We understand how to enhance the caliber of your listings and achieve top rankings on Amazon.

For instance, Image 3D, a U.S. manufacturer of vintage toys, contacted Thrive for assistance in increasing its Amazon sales.

In order to ascertain the client's position in the Amazon marketplace, our team conducted a thorough site assessment and a ton of research. Then we updated their Amazon website, adding new product titles, pictures, keywords, and bullet points for the description. To increase the client's web exposure, we also started paid advertising efforts.

The client was only producing 320–350 unit sales per month prior to implementing an eCommerce marketing strategy. Following an investment in Thrive's Amazon SEO services, the business saw a 350.26% increase in revenue.

Let our Amazon marketing services simplify your life and increase the revenue of your company. To organize a meeting with our staff and find out more about our Amazon SEO services, complete our contact form or dial 866-908-4748.

Filed Under: Thrive News, Amazon SEO, Amazon Marketing, Online Marketing, Internet Marketing, Search Engine Optimization