Is Amazon Enhanced Brand Content (EBC) a Good Fit for Your Page?
Selling on Amazon can be challenging at times because there are a lot of retailers there vying for the same customers and profits—that is, to attract customers and grow your margin as your rivals cut theirs. In light of this, well implemented Amazon Enhanced Brand Content can make your page stand out. You can cross the success fence with the aid of Repricer.com.
 |
| Is Amazon Enhanced Brand Content (EBC) a Good Fit for Your Page? |
What precisely is Amazon Enhanced Brand Content?
Enhanced Brand Content (EBC), a new premium content tool that Amazon unveiled in 2016, gave brand-registered sellers the opportunity to add more eye-catching text and photos to their product pages. The same thing is known as A+ content, which you may encounter.
When implemented properly, enhanced buyer content (EBC) on product pages can boost traffic, conversion rates, and sales by providing additional information that helps the customer make an informed decision. For instance, you can group text and images into distinct blocks to direct the user's attention to important details, which will help set your listing apart by incorporating a unique and imaginative touch.
Criteria for Integrating EBC into Your Pages
Being a brand-registered seller—that is, having a registered trademark associated with your brand—is the most crucial need. To get the feature activated on your page, you must first register your brand, if you haven't already. Although it's not too difficult to do, be sure the trademark you want is first available and secondly doesn't sound too similar to any already-registered trademarks.
All you need to get started is for your brand to have a registered trademark. You can then add it to your pages after you have that. Although the feature is currently free, this is probably going to change in the future, and customers may have to pay for it on Amazon.com.
After selecting a template and making the necessary changes, you may submit it to Amazon for approval. Sellers are given a window of seven days from the date of submission to find out if the EBC was accepted or denied (usually situations are resolved in two days).
But keep in mind that you can only have up to 20 pending
entries at once, so carefully plan and space out your work. Furthermore, don't
waste time clicking about attempting to add EBC to pages in the book, digital
product, or multimedia categories on Amazon as they are not permitted.
- You are not allowed to list your business as a seller or distributor on Amazon, link to your own store from outside the platform, or even provide your company's contact details. Remain focused solely on the product.
- We don't allow promises like "your clothes won't fade or tear." Anything that mentions price, promotions, or delivery details should also be left out.
- Remember how we said before that the EBC should only discuss the product? This also applies to writing about customer reviews or quoting from outside sources (such as books, TV shows, articles, etc.).
- High-resolution photos are required, and any lifestyle shots must feature the product. When choosing photos, be sure that nothing in the child images is repeated from the detail page's main image block.
- The EBC content cannot have any HTML added to it.
- Content that seems to be a copy of the Amazon logo or any other trademarked content is prohibited from being added.
- Spelling and grammar mistakes should not appear in the content, and bolding and italics should only be used sparingly to highlight specific words or phrases.
After you've mastered all of that, select a template and begin enhancing and personalizing it. Five templates will be available to you at first, each with a somewhat different purpose.
Rose offers room for a product feature list, two header photos, a product description, and a brand logo. Lilly and Sunflower are identical, with the exception of how the modules are organized. The remaining modules are arranged differently on each template for Tulip and Orchid, who have room for one fewer header picture. Although you may always make your own unique template, until you get proficient with EBC, we advise you to start with one of Amazon's first templates.
The Most Significant Advantages of Amazon EBC on Product Pages
It's difficult to think of any negatives for a free feature because, if everything goes according to plan, you won't be in any worse shape than when you started and your website will only get better and more informative.
Because consumers are more engaged with the content and
spend more time on the page, bounce rates typically decrease when buyers
encounter sites with compelling EBC. Why wouldn't they, too? Better text blocks
and photos on the page tend to draw in more visitors.
A page with a strong EBC adds credibility and value to your goods, which further strengthens your brand and its meaning. Brand loyalty is always beneficial, and EBC can assist you in achieving it. Additionally, the return on investment (ROI) usually increases when you perform pay-per-click (PPC) ads.
The good news doesn't end there, though! Because you're providing more information and establishing more credibility with a well-crafted EBC page, you ought to see a decrease in returns and bad reviews. This is because, compared to a standard product page, you're providing customers with a far more realistic representation of your goods, enabling them to make more educated judgments. The likelihood that a buyer will be unpleasantly surprised decreases significantly when they are aware of what to expect.
Tips for Creating Outstanding EBC
Keep the following points in mind while you create your EBC:
- To keep consistency throughout, match the fonts and colors you employ in your brand to your EBC.
- Since English is read left to right and top to bottom, arrange your material accordingly.
- Assemble text blocks with the appropriate images so that they are directly related to one another.
Conclusion
Amazon Enhanced Brand Content (EBC) compliance necessitates a strategic review of your page's aims and audience preferences. Working with an amazon ebc service provider simplifies this evaluation by providing specific insights and optimization methods. The power of EBC to boost brand messaging, engage people visually, and drive conversions ultimately determines whether it aligns with your page. Using an Amazon EBC service to explicate the intricacies ensures a flawless integration that boosts your brand's presence and sales potential. The next phase is to analyze the influence of EBC on your specific page dynamics, paving the path for educated decisions and increased marketplace success.
Remember to reprice your products once your EBC has been approved and goes online to help customers decide whether or not to make a final purchase from you. You will need Repricer.com to do all the legwork for you in order to accomplish that, though. We will work in the background, enforcing your pricing guidelines around-the-clock so you never miss out on a possible sale, while you're occupied developing methods in other areas to increase sales. However, it is only effective if you use it, so register now and receive a free trial.
As the quickest Amazon repricer available, Repricer.com is also a proud member of the Marketplace Developer Council on Amazon. For a free trial of 14 days, try repricing to boost your earnings on Shopify, Amazon, eBay, Walmart, and other sites.
Comments
Post a Comment